Kanan Architect
Social Media Marketing

Kanan Architect is an architectural services firm that is a subsidiary of the parent company, Kanan Group. Based in Medan, Kanan Architect was established in 2017.

In this project, we were entrusted as a partner for Social Media Marketing services. In addition to managing social media, we also designed a comprehensive marketing strategy, including competitor analysis, targeting, and activation across various marketing channels.

We also developed the Business Model Canvas (BMC) for Kanan Architect, based on the results of our analysis, covering key partners, key resources, and other elements.

In managing Kanan Architect’s social media, we activated various platforms, such as LinkedIn, Facebook, Instagram, Google Business Profile, and the website.

For pillar content, we focused on education through a mix of soft-selling, project portfolio content, and hard-selling styles.

This project lasted for 6 months, during which we successfully generated approximately 20 leads per month. We also implemented a marketing funnel optimization strategy, which has resulted in a 48% increase in referral marketing compared to previous performance.