Hizkia Reinhard Matondang
Social Media Marketing

Hizkia Reinhard Matondang is a legislative candidate for the Provincial House of Representatives (DPRD) in the Sumatra North XI electoral district, which includes the districts of Dairi, Pakpak Bharat, and Karo. In this project, we were given the opportunity to manage his personal branding, from conceptualization to brand activation.

For this project, we developed pillar content that aligns with the target audience. Hizkia Reinhard Matondang is a newcomer to the legislative race and is the youngest candidate in his electoral district. Therefore, we focused on highlighting the youthful character of our client.

In managing social media, we showcased our client’s daily activities during the campaign period. To provide a “creative and fresh” presentation of his campaign, we assigned two team members to accompany him throughout his daily routine. Additionally, we also developed various campaign materials with a more creative approach.

This project lasted for approximately 4-5 months, and in the end, our client emerged as the elected candidate with the highest number of votes in his electoral district, receiving a total of 47,207 votes.