PSMS Medan Store
Social Media Management

PSMS Medan is one of Indonesia’s legendary football clubs, based in Medan, North Sumatra. As part of their participation in Liga 2 Indonesia, we initiated the reactivation of the official PSMS Medan store, the PSMS Medan Official Store. In this project, we managed the store’s social media presence.

In our approach, we developed content in alignment with the brand blueprint for the 2024/2025 season, under the theme “Bring Back Glory.” With this concept, we aimed to highlight PSMS Medan as one of North Sumatra’s heritage clubs through various types of content.

Additionally, we created a content mix featuring both soft-selling and hard-selling strategies, showcasing the pride in wearing official PSMS Medan jerseys and merchandise.